Robert H. Frank: Choosing the Right Pond – Human Behavior and the Quest for Status

Is it better to be a big frog in a small pond or a small frog in a big pond? In this lively and original book, the author argues persuasively that people’s concerns about status permeate and profoundly alter a broad range of human behaviour. He takes issue with his fellow economists for too often neglecting fundamental elements in human nature in their study of how people make basic economic choices.